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Thursday, January 09, 2014

Cleaning Products Europe 2014

Smithers Apex are pleased to announce the complete agenda for Cleaning Products Europe 2014, taking place on 25-27 March in Manchester, UK, featuring expert speakers from all levels of the supply chain from household and I&I cleaning products manufacturers to chemical suppliers and regulatory bodies to retail representatives.

The cleaning products market continues to grow year on year - global sales of household cleaning products are predicted to reach $147bn in 2017[1] and this presents numerous ongoing opportunities for those in the cleaning products market.  In order to take advantage of these opportunities, companies need to stay ahead of regulatory, environmental, societal, consumer and core industry developments and trends.

The Cleaning Products Europe agenda is focused on providing a 360 degree view on these forthcoming developments set to impact or disrupt the industry. Featuring perspectives from external stakeholders, the conference will begin by setting the mutual vision for the industry, including presentations from the European Commission, DG Environment, the World Business Council for Sustainable Development and WWF.

Unilever and P&G will once again co-chair the conference and give their insights on sanitisation and hygiene consumer benefits, regulatory and safety considerations and sustainable consumer behaviour. The machinery sector, I&I sector and textile industry will also be present to provide updates on their sectors’ trends and opportunities.

The conference will present an integrated approach to working across the value chain, inspiring attendees to assess how their business is set up for the future.  Examples of successful industry collaborations feature on the agenda and include a study on cotton processing from DuPont and Huntsman, in addition to BASF presenting on competition and cooperation in shaping the sustainability roadmap of the home care and I&I industry.

Delegates can also participate in a pre-conference workshop focusing on regulatory matters affecting the cleaning products industry and providing an overview of all relevant regulatory issues for both a biocidal and non-biocidal product.

With such a diverse agenda and attendees expected from all levels of the supply chain, plus extended networking opportunities, attendance of Cleaning Products Europe will not only provide you with high level content, but also a great chance to make many new contacts and customers.

For more information and to register your delegate place now, visit

[1] Smithers Apex The Future of Sustainable Cleaning Products to 2017